Art Making and Social Media
Sorry, I’ve been absent for the entire month of March. A lot’s been going on. Which brings me to the need for balance, and the need for balanced communication. What’s awesome about the on-going communication is that it’s two-way and relational.
I’ve just recently began the process, very new to me, of linking my blog (Creative harmonies) to my Facebook page (Lew Curtiss/Visual Artist); and to my ETSY store (Fingerprints); my Facebook page to the blog and to the store; the store to the blog and to my Facebook page. In time I may “evolve” into consolidating the store and the blog into my own domain / website / gallery (Lew Curtiss (dot) com. But for now it’s first things first.
In promoting and selling my art, I have several options: 1) I can make a “body of work” and run around seeking galleries to represent me; 2) I can create inventory and post it to ESTY/Fingerprints; 3) I can hoof it as a booth vendor to art-shows and offer my work through direct sales. Or I can do some sort of a mixture of any two or three of these options.
I’m not an art marketing guru, but visionaries like Seth Godin all tell me that these days a viable, well-followed, online presence either enhances my opportunities for art sales, or it flat-out becomes the single most powerful vehicle for the sale of my work. It’s all about building a good, open, transparent reputation; about making and offering quality work; about minimizing impediments of purchase to the buyer. The internet allows me to host my own gallery instead of running around trying to get my work into brick & mortar venues. It also makes my work available world-wide with one effort. All of this happens only when I link my digital assets so that one thing logically leads to another.
I need to say here that I’m not against galleries or art shows. I’m in favor of them and will use them, but they’re not my only access to exposure. Today, because of digital-media tools, I can go around the gatekeepers and get to market on my own.
I repeat; I’m rapidly learning this stuff and am not a marketing guru. I’m an artist, and if I want my work to “show & sell” I’ve got to make it known through any means I can, hence the reading and research. You need to understand, I’m nearly 60, nearly, but not quite. And what I mean is that I’m “old school marketing”. I’m telling you this because my generation, the last of the so-called “Baby Boomers” has had to learn and re-learn to invent and re-invent themselves. This is something our parents and grand-parents told us would never happen.
In college, part of my communications degree centered on media-driven marketing. The internet was still a big secret. DOS had just been created. Computers were the size of semi-trucks. And the Jobs / Wozniak partnership that would become Apple was just getting started. What I learned in old-school marketing is what Seth Godin calls marketing “at” people.
“Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out ot the way and let them talk.”
pg 6 / Idea-Virus Read & Share / Seth Godin
My kid’s generation is so lucky, and I am so jealous. Why?, because the digital tools I’m learning to use to promote me, my art, and I, transform my reach into global-reach, and it didn’t cost me a penny! That’s just plain alchemy, and I’m totally excited.
What Godin and others are writing about is the cultivation of relationships. Buyers want to know something about the artist whose work they’re buying. They want to see the artist in studio creating their work. They want to know how the piece was made, why it was made, and why the process is significant. They’re a generation in search of meaning and significance wherever they can find it.
Developing relationships is the basis of offering who I am and what I create to the world, hence the on-going need to learn how to employ these tools. Social Media is promotional, relational, marketing media. It is, if not complete transparency, at least translucence. My “business” is not just my business, but yours as well. That’s part of the reason you’re here, reading my blog. We’re developing a rapport, a relationship, and while we may have never met face to face, we’re getting to know one another, one link, one post, one aspect at a time.
This entry was posted on April 3, 2012 by Lew. It was filed under Art, Becoming, Innovation, Promotion and was tagged with Art, Boomers, Digital Tools, growth, Idea Virus, Marketing, Promotion, Reinvention, Seth Godin, Social Media.
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